Public Relations Associations as Trustworthy Partners. The APCE case study

The purpose of this article is to present an ongoing study that seeks to know in what manner the affiliate members of the Portuguese Association for Corporate Communication (APCE) trust in the organization to defend their interests and to stimulate a rigorous path for the profession. Because there i...

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Detalhes bibliográficos
Autor principal: Pereira, Sandra Cristina Martins (author)
Outros Autores: Diogo, Catarina (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2021
Assuntos:
Texto completo:http://hdl.handle.net/10400.21/12587
País:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/12587