Evaluating economic sustainability of nautical tourism through brand equity and corporate performance
Previous literature has validated the effect of brand equity on firm’s value through the impact of measures of perceived quality and brand loyalty on customer value and willingness to buy. Simultaneously, understanding how sustainable tourism can be developed is important for destinations, to identi...
| Autor principal: | |
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| Outros Autores: | , , , |
| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2022
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.8/7119 |
| País: | Portugal |
| Oai: | oai:iconline.ipleiria.pt:10400.8/7119 |