Evaluating economic sustainability of nautical tourism through brand equity and corporate performance

Previous literature has validated the effect of brand equity on firm’s value through the impact of measures of perceived quality and brand loyalty on customer value and willingness to buy. Simultaneously, understanding how sustainable tourism can be developed is important for destinations, to identi...

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Bibliographic Details
Main Author: Santos, Eleonora (author)
Other Authors: Lisboa, Inês (author), Crespo, Cátia (author), Moreira, Jacinta Raquel (author), Eugénio, Teresa (author)
Format: bookPart
Language:eng
Published: 2022
Subjects:
Brand equity
Nautical tourism
Corporate performance
Economic sustainability
Tourism management
Online Access:http://hdl.handle.net/10400.8/7119
Country:Portugal
Oai:oai:iconline.ipleiria.pt:10400.8/7119

Internet

http://hdl.handle.net/10400.8/7119

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