Ach Brito - sell or not sell?

This case study is based on a real family business, Ach Brito. The company has more than 100 years of history and is in its 4th Generation. It is a well-known Portuguese firm that has had a stable growth and sells in more than 50 countries. The main focus of this case is on participation selling in...

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Bibliographic Details
Main Author: Monteiro, João Pedro Azevedo Teixeira Guedes (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Family business
Socioemotional wealth
Emotional valuation
Participation selling
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/23223
Country:Portugal
Oai:oai:run.unl.pt:10362/23223

Internet

http://hdl.handle.net/10362/23223

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