Critical success factors when exporting "vinho verde"

The wine industry has played a major role in Portugal’s economy for some time, much of it due to wine exports. These are critical for firms and a path to be pursued in the process of internationalization, as it is proven to bring greater profitability and success, in this highly competitive sector....

ver descrição completa

Detalhes bibliográficos
Autor principal: Mendes, Tiago João Grilo (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
Texto completo:http://hdl.handle.net/10071/18764
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/18764