The role of company’s website characteristics in enhancing the B2B customer experience
Enhancing the business-to-business (B2B) customer experience is a priority for B2B companies. Improving communications and marketing tools such as the company website is one important way to enhance this experience and attract and persuade customers to engage with B2B companies. Relying on the case...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10400.14/38282 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/38282 |