The role of company’s website characteristics in enhancing the B2B customer experience

Enhancing the business-to-business (B2B) customer experience is a priority for B2B companies. Improving communications and marketing tools such as the company website is one important way to enhance this experience and attract and persuade customers to engage with B2B companies. Relying on the case...

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Bibliographic Details
Main Author: Ribeiro, Liliana Sofia Castro (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Website characteristics
Customer satisfaction
Customer engagement
Credibility
Loyalty
B2B websites
B2B marketing
Caraterísticas dos websites
Satisfação do cliente
Engagement do cliente
Credibilidade
Lealdade
Websites B2B
Marketing B2B
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/38282
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/38282

Internet

http://hdl.handle.net/10400.14/38282

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