Escalation of conflict in FMCG industry: a negotiation case

This work project develops a case-study to be used in Negotiation courses, both in Masters programs and in executive education workshops. The case-study is based on a real-life negotiating situation in Belgium between Unilever, the second largest Fast Moving Consumer Goods (FMCG) company in the worl...

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Bibliographic Details
Main Author: Pestana, João de Freitas Martins Gonçalves (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Negotiation
Package deals
Processes of escalation of conflict
FMCG
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/15668
Country:Portugal
Oai:oai:run.unl.pt:10362/15668

Internet

http://hdl.handle.net/10362/15668

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