Escalation of conflict in FMCG industry: a negotiation case
This work project develops a case-study to be used in Negotiation courses, both in Masters programs and in executive education workshops. The case-study is based on a real-life negotiating situation in Belgium between Unilever, the second largest Fast Moving Consumer Goods (FMCG) company in the worl...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Texto completo: | http://hdl.handle.net/10362/15668 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/15668 |