Co-creating animal-based tourist experiences: Attention, involvement and memorability
In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of...
| Autor principal: | |
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.1/12922 |
| País: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/12922 |