Co-creating animal-based tourist experiences: Attention, involvement and memorability

In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of...

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Bibliographic Details
Main Author: Campos, Ana Cláudia (author)
Other Authors: Mendes, Júlio (author), Valle, Patrícia Oom do (author), Scott, Noel (author)
Format: article
Language:eng
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10400.1/12922
Country:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/12922