Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature

Rural tourism has become a truly relevant economic activity, with visible impacts (social and economic) to regional and national development and overall sustainability. The sole characteristics of rural destinations make them extremely attractive to tourists that search for experiences away from the...

Full description

Bibliographic Details
Main Author: Rodrigues, Sónia (author)
Other Authors: Correia, Ricardo (author), Gonçalves, Ramiro Manuel Ramos Moreira (author), Martins, José (author)
Format: conferenceObject
Language:eng
Published: 2021
Subjects:
Online Access:http://hdl.handle.net/10198/24508
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/24508