Agent-based simulation of consumer occupancy distribution in shopping centers

Where are the most frequented areas inside a shopping center? The answer to this question can help us find the optimal places to put advertisement, set its price, or even optimize the locations of the stores. This dissertation studies the applicability of simulation techniques to the clients’ circul...

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Bibliographic Details
Main Author: Baptista, Rui Pedro Matias Ferreira (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Agent-based simulation
consumer behavior
A* algorithm
shopping center
heat-maps
Domínio/Área Científica::Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática
Online Access:http://hdl.handle.net/10362/127798
Country:Portugal
Oai:oai:run.unl.pt:10362/127798

Internet

http://hdl.handle.net/10362/127798

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