Sport tourism : regional promotion strategies
The main purposes of this paper are (i) to analyze the regional promotion strategies of the UEFA Euro 2004 and (ii) to contribute for the improvement of planning and implementation strategies of tourism marketing at regional level. Data regarding these strategies were collected and synthesided. We v...
| Autor principal: | |
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| Outros Autores: | , |
| Formato: | workingPaper |
| Idioma: | eng |
| Publicado em: |
2004
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/1318 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/1318 |