Sport tourism : regional promotion strategies

The main purposes of this paper are (i) to analyze the regional promotion strategies of the UEFA Euro 2004 and (ii) to contribute for the improvement of planning and implementation strategies of tourism marketing at regional level. Data regarding these strategies were collected and synthesided. We v...

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Bibliographic Details
Main Author: Pereira, Nuno (author)
Other Authors: Ribeiro, J. Cadima (author), Viseu, José (author)
Format: workingPaper
Language:eng
Published: 2004
Subjects:
UEFA Euro 2004
Tourism
Promotion
Marketing
Regional
Minho
Portugal
Spain
Major sport events
Online Access:http://hdl.handle.net/1822/1318
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/1318

Internet

http://hdl.handle.net/1822/1318

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