Success factors of the implementation of CRM systems - a literature review
Customer Relationship Management (CRM) is currently an important strategic tool used by organizations to gain competitive advantages. However, since the implementation of a CRM system is not risk-free, it is important to know about the factors that influence its success. This article presents the re...
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| Other Authors: | , |
| Format: | conferencePaper |
| Language: | por |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1822/66413 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/66413 |