Success factors of the implementation of CRM systems - a literature review
Customer Relationship Management (CRM) is currently an important strategic tool used by organizations to gain competitive advantages. However, since the implementation of a CRM system is not risk-free, it is important to know about the factors that influence its success. This article presents the re...
| Autor principal: | |
|---|---|
| Outros Autores: | , |
| Formato: | conferencePaper |
| Idioma: | por |
| Publicado em: |
2018
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/66413 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/66413 |