Millennials as an adequate target for disruptive mobile banking apps : Montepio case

Nowadays, society is relentlessly moving towards an increasingly digitalized panorama where the banking industry is expected to continue playing an invaluable role. In the aftermath of a crisis period that brought great turmoil to European markets, banks were submitted to stricter regulation and tig...

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Bibliographic Details
Main Author: Pinheiro, Bernardo Lobo Vilela da Silveira (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Digital banking
Mobile apps
Millennials
Advertising
Disruptive innovation
Banca digital
Aplicações bancárias
Publicidade
Inovação disruptiva
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/25521
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/25521

Internet

http://hdl.handle.net/10400.14/25521

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