Millennials as an adequate target for disruptive mobile banking apps : Montepio case
Nowadays, society is relentlessly moving towards an increasingly digitalized panorama where the banking industry is expected to continue playing an invaluable role. In the aftermath of a crisis period that brought great turmoil to European markets, banks were submitted to stricter regulation and tig...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/10400.14/25521 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/25521 |