Audience Attention and Emotion in News Filmed with Drones: A Neuromarketing Research

Emotional journalism is being driven by audiovisual technology such as drones, also known as unmanned aerial vehicles, which have demonstrated their usefulness in transforming objective news into news stories from a new visual perspective, facilitating access to dangerous or difficult places. They a...

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Detalhes bibliográficos
Autor principal: Mañas-Viniegra, Luis (author)
Outros Autores: García-García, Alberto (author), Martín-Moraleda, Ignacio J. (author)
Formato: article
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:https://doi.org/10.17645/mac.v8i3.3081
País:Portugal
Oai:oai:ojs.cogitatiopress.com:article/3081