Audience Attention and Emotion in News Filmed with Drones: A Neuromarketing Research

Emotional journalism is being driven by audiovisual technology such as drones, also known as unmanned aerial vehicles, which have demonstrated their usefulness in transforming objective news into news stories from a new visual perspective, facilitating access to dangerous or difficult places. They a...

Full description

Bibliographic Details
Main Author: Mañas-Viniegra, Luis (author)
Other Authors: García-García, Alberto (author), Martín-Moraleda, Ignacio J. (author)
Format: article
Language:eng
Published: 2020
Subjects:
Online Access:https://doi.org/10.17645/mac.v8i3.3081
Country:Portugal
Oai:oai:ojs.cogitatiopress.com:article/3081