Cultural mega-events and the enhancement of a city's image: differences between engaged participants and attendees
A city’s image can serve as the basis upon which to develop a strong sense of community. This, in turn, fosters trust and cooperation which may attract tourists and investment, and drive regional economic growth. One strategy to enhance a city’s image is to host cultural mega-events. This study focu...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2016
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/11110/1004 |
| País: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1004 |