Cultural mega-events and the enhancement of a city's image: differences between engaged participants and attendees
A city’s image can serve as the basis upon which to develop a strong sense of community. This, in turn, fosters trust and cooperation which may attract tourists and investment, and drive regional economic growth. One strategy to enhance a city’s image is to host cultural mega-events. This study focu...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11110/1004 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1004 |