Factors affecting online purchase intention: the case of e-commerce on lazada

This study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planne...

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Bibliographic Details
Main Author: Le-Hoang, Phuong Viet (author)
Format: article
Language:eng
Published: 2020
Subjects:
usefulness - convenient
trust
perceived risk
reference group
behavior control awareness
business competency
Online Access:https://doi.org/10.14807/ijmp.v11i3.1088
Country:Brazil
Oai:oai:www.ijmp.jor.br:article/1088

Internet

https://doi.org/10.14807/ijmp.v11i3.1088

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