Factors affecting online purchase intention: the case of e-commerce on lazada
This study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planne...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | https://doi.org/10.14807/ijmp.v11i3.1088 |
| País: | Brasil |
| Oai: | oai:www.ijmp.jor.br:article/1088 |