Public relations and micropolitics: a comparative study of their processes and programs

This article contains a comparative study between the processes and programs of Public Relations and micropolitics, deepening the theory of the management of the political organizational function to explain the activity of Public Relations. It discusses the political design and power relationship. I...

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Bibliographic Details
Main Author: Simões, Roberto Porto (author)
Other Authors: Lima, Suzy Mary do Nascimento (author)
Format: article
Language:por
Published: 2008
Subjects:
Communication
public relations
organizations
Public Relations
Comunicação
relações públicas
organizações
Relações públicas
Online Access:https://doi.org/10.15448/1980-3729.1997.7.2990
Country:Brazil
Oai:oai:ojs.revistaseletronicas.pucrs.br:article/2990

Internet

https://doi.org/10.15448/1980-3729.1997.7.2990

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