Attitudes toward fashion influencers as a mediator of purchase intention
Fashion influencers are a new phenomenon and profession to which many young individuals may currently aspire; such is its impact in the digital and online world. Hence, the article serves an upcoming group of fashion-influencers-to-be, as well as firms that seek the help of such professionals. This...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.14/38120 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/38120 |