Segmentation of Portuguese customers’ expectations from fitness programs

Expectations towards fitness exercises are the major factor in customer satisfaction in the service sector in question. The purpose of this study is to present a segmentation framework for fitness customers, based on their individual expectations. The survey was designed and validated to evaluate in...

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Bibliographic Details
Main Author: Rodrigues, Ricardo (author)
Other Authors: Pinheiro, Paulo (author), Gouveia, Ana (author), Brás, Rui (author), O'Hara, Kelly (author), Duarte, Paulo (author), Esteves, Dulce (author)
Format: article
Language:eng
Published: 2018
Subjects:
Fitness industry
Marketing segmentation
Customer’s expectations
Customer loyalty
Designing fitness programs
Customer differences
Factor analysis
Cluster analysis
Online Access:http://hdl.handle.net/10400.6/6251
Country:Portugal
Oai:oai:ubibliorum.ubi.pt:10400.6/6251

Internet

http://hdl.handle.net/10400.6/6251

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