Segmentation of Portuguese customers’ expectations from fitness programs

Expectations towards fitness exercises are the major factor in customer satisfaction in the service sector in question. The purpose of this study is to present a segmentation framework for fitness customers, based on their individual expectations. The survey was designed and validated to evaluate in...

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Detalhes bibliográficos
Autor principal: Rodrigues, Ricardo (author)
Outros Autores: Pinheiro, Paulo (author), Gouveia, Ana (author), Brás, Rui (author), O'Hara, Kelly (author), Duarte, Paulo (author), Esteves, Dulce (author)
Formato: article
Idioma:eng
Publicado em: 2018
Assuntos:
Fitness industry
Marketing segmentation
Customer’s expectations
Customer loyalty
Designing fitness programs
Customer differences
Factor analysis
Cluster analysis
Texto completo:http://hdl.handle.net/10400.6/6251
País:Portugal
Oai:oai:ubibliorum.ubi.pt:10400.6/6251

Texto Completo

http://hdl.handle.net/10400.6/6251

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