Discount usage in online sales : insights from a Portuguese retailer

Objectives – The objectives of this research are to evaluate the use of discounts in online sales to generate revenue and to identify factors that impact the use of discounts by consumers. Method – A very extensive dataset containing orders placed over the course of one year were analysed in order t...

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Bibliographic Details
Main Author: Greef, Douwe de (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Retailing
Grocery shopping
Discount
Price promotion
Online sales
Retalho
Compras em supermercados
Descontos
Preço
Promoções
Descontos online
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/26918
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/26918

Internet

http://hdl.handle.net/10400.14/26918

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