Discount usage in online sales : insights from a Portuguese retailer
Objectives – The objectives of this research are to evaluate the use of discounts in online sales to generate revenue and to identify factors that impact the use of discounts by consumers. Method – A very extensive dataset containing orders placed over the course of one year were analysed in order t...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/26918 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/26918 |