Using customer segmentation to build a hybrid recommendation model
The growing trend in leisure tourism has been closely followed by the number of hospitality services. Nowadays, customers are more sophisticated and demand a personalized and simplified experience, which is commonly achieved through the use of technological means for anticipating customer behavior....
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/25443 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25443 |