The Rolex online brand community : a netnographic study of Rolex members motivations for online engagement

The purpose of this dissertation is to obtain a deeper understanding of the Rolex online brand community. In particular, the paper aims to investigate the different motivations members inhabits to participate in the online brand community devoted to Rolex and the outcomes of these engaged activities...

Full description

Bibliographic Details
Main Author: Khezri, Hiwa (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Netnography
Online brand community
Rolex
Motivation
Social validation
Information seeking
Frustration
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/29065
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29065

Internet

http://hdl.handle.net/10400.14/29065

Similar Items