Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
The way society communicates has gone through huge changes during the years. This has led to a revolution on the process of gather and exchange information by the consumers regarding brands, products and services. Nowadays, any person can express their opinion on their social media accounts and shar...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/23045 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23045 |