The impact of Instagram influencer marketing in the restaurant industry
In Portugal, the restaurant market has been increasingly growing and thus, in order to differentiate themselves from the competition, restaurants should try to provide their consumers with the best experience possible. However, when improving their offer, they should also communicate it and draw the...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/21677 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21677 |