Do buzz ao marketing viral : um estudo

Dissertação de Mestrado em Gestão de Empresas/MBA.

Bibliographic Details
Main Author: Viveiros, Nuno Filipe Carvalho (author)
Format: masterThesis
Language:por
Published: 2015
Subjects:
Empresas Tecnológicas
Marketing Digital
Marketing Viral
Buzz Marketing
Digital Marketing
Viral Marketing
Technology Companies
Word of Mouth
Online Access:http://hdl.handle.net/10400.3/3449
Country:Portugal
Oai:oai:repositorio.uac.pt:10400.3/3449

Internet

http://hdl.handle.net/10400.3/3449

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