An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective
While promising appealing benefits to consumers and increased revenues for stakeholders, mobile TV success remains very uncertain with disappointing adoption levels. The literature suggests that there is no comprehensive theoretical framework for explaining the adoption of mobile TV services. Our pa...
| Autor principal: | |
|---|---|
| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2016
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/10557 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/10557 |