An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective

While promising appealing benefits to consumers and increased revenues for stakeholders, mobile TV success remains very uncertain with disappointing adoption levels. The literature suggests that there is no comprehensive theoretical framework for explaining the adoption of mobile TV services. Our pa...

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Bibliographic Details
Main Author: Borges, M. S. (author)
Other Authors: Rita, P. (author), Pagani, M. (author)
Format: article
Language:eng
Published: 2016
Subjects:
Mobile services
M-services
M-service adoption
Mobile TV services
Consumer value
Uses
Gratifications
Technology adoption
Mobile television
Consumer adoption
Online Access:http://hdl.handle.net/10071/10557
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/10557

Internet

http://hdl.handle.net/10071/10557

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