Consumer emotions, perceived image and behavioral intentions toward Portuguese gastronomy
The main aim of the present dissertation was to study the general image of Portuguese traditional food, focusing on attribute perceptions, emotional responses and behavioral intentions of both Portuguese and Foreigners. Overall, we expected that Portuguese perceptions, emotions and behavioral intent...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/8952 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8952 |