The Importance of a Digital Strategy: The International Conference on Corporate Social Responsibility as a Case Study

This paper aims to address the issue of creating a brand and the strategy for the implementation in the digital environment. This investigation aims to understand the evolution of design and its adaptation to the digital era, making it possible to substantiate the importance and the contribution of...

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Bibliographic Details
Main Author: Silva, Joana (author)
Other Authors: Rijo, Cátia (author), Martins, Nuno (author)
Format: bookPart
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10400.21/14826
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/14826