The Importance of a Digital Strategy: The International Conference on Corporate Social Responsibility as a Case Study

This paper aims to address the issue of creating a brand and the strategy for the implementation in the digital environment. This investigation aims to understand the evolution of design and its adaptation to the digital era, making it possible to substantiate the importance and the contribution of...

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Detalhes bibliográficos
Autor principal: Silva, Joana (author)
Outros Autores: Rijo, Cátia (author), Martins, Nuno (author)
Formato: bookPart
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10400.21/14826
País:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/14826