NikeiD: Case study on footwear customization

The relation between companies and consumers has never been so close, and consumers are claiming more responsibility and more transparency from organizations. Successful companies are leveraging these demands by incorporating consumers into their enhanced network. With this, the amount of interchang...

Full description

Bibliographic Details
Main Author: Pereira, David José Nunes (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Athletic footwear
Mass customization
Strategy
Sportswear retail
Calcado atlético
Customização em massa
Estratégia empresarial
Retalho de moda desportiva
Gestão de empresas
Indústria do calçado
Equipamento desportivo
Relação produtor-consumidor
Rede de comunicação
Inovação tecnológica
Trabalho de projeto
Online Access:http://hdl.handle.net/10071/19421
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/19421

Internet

http://hdl.handle.net/10071/19421

Similar Items