NikeiD: Case study on footwear customization
The relation between companies and consumers has never been so close, and consumers are claiming more responsibility and more transparency from organizations. Successful companies are leveraging these demands by incorporating consumers into their enhanced network. With this, the amount of interchang...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10071/19421 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19421 |