Need for touch and haptic imagery: an investigation in online fashion shopping

Previous research has found evidence that, due to the lack of sensory experience, shoppers are reluctant to purchase a garment online. Despite the importance of identifying possible compensatory cues for touch information, a lack of attention to this issue has been recognized in the literature. On t...

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Bibliographic Details
Main Author: Silva, Susana C. (author)
Other Authors: Rocha, Thelma Valeria (author), Cicco, Roberta de (author), Galhanone, Renata Fernandes (author), Mattos, Luiza Tari Manzini Ferreira (author)
Format: article
Language:eng
Published: 2021
Subjects:
Verbal and pictorial information
Haptic imagery
Need for touch
Perceived product quality
Purchase intention
Online Access:http://hdl.handle.net/10400.14/31670
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/31670

Internet

http://hdl.handle.net/10400.14/31670

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