The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude

Corporate social responsibility (CSR) and business ethics are perceived as distinct constructs by the consumer, although research from this perspective is scarce. Thus, the objective of this study is to investigate the impact of CSR and business ethics on brand fidelity. A theoretical review of CSR,...

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Detalhes bibliográficos
Autor principal: Quezado, Tarcia Camily Cavalcante (author)
Outros Autores: Fortes, Nuno (author), Cavalcante, William Quezado Figueiredo (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
corporate social responsibility
business ethics
brand fidelity
brand love
brand attitude
Texto completo:http://hdl.handle.net/10316/100530
País:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/100530

Texto Completo

http://hdl.handle.net/10316/100530

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