The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude

Corporate social responsibility (CSR) and business ethics are perceived as distinct constructs by the consumer, although research from this perspective is scarce. Thus, the objective of this study is to investigate the impact of CSR and business ethics on brand fidelity. A theoretical review of CSR,...

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Bibliographic Details
Main Author: Quezado, Tarcia Camily Cavalcante (author)
Other Authors: Fortes, Nuno (author), Cavalcante, William Quezado Figueiredo (author)
Format: article
Language:eng
Published: 2022
Subjects:
corporate social responsibility
business ethics
brand fidelity
brand love
brand attitude
Online Access:http://hdl.handle.net/10316/100530
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/100530

Internet

http://hdl.handle.net/10316/100530

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