Wine industry: an empirical research on consumers- knowledge and behaviour regarding Portuguese wine
The aim of this research is to understand consumers’ perceptionand knowledgeof Portuguesewinein relation with upcoming trends in the wine industry. This industry represents an economic trampoline for Portugal, as it is an increasingly attractive market that is now undergoing changes, as is the hospi...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10362/142564 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/142564 |