Now or never: perceptions of uniqueness induce acceptance of price increases for experiences more than for objects
Seven studies test and support the prediction that consumers are more willing to accept a price increase for an experiential versus a material purchase; an effect explained by the greater uniqueness of experiences. Critically, the uniqueness model advanced here is found to be independent of the happ...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.14/33840 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/33840 |