The importance of opinion leaders and Social Networking on destination brand development: The case study of discover Melgaço brand
Opinion leaders tend to influence consumers’ decision-making process. We live in a digital world where people have an increasing relevance and ability to transmit a message to others, the so-called influencers or opinion leaders, with the power to inspire and influence followers. Influencers are a g...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/11328/4119 |
| País: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/4119 |