Internationalization field lab of PS: an in-depth analysis of the United States

Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financia...

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Detalhes bibliográficos
Autor principal: Casaca, Carolina Dos Santos Da Rocha (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/139155
País:Portugal
Oai:oai:run.unl.pt:10362/139155

Texto Completo

http://hdl.handle.net/10362/139155

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